Stephen Cassell, former EVP Brand Management, Cigna, shares his insights on the WTCA Global Market Entry Program
“Know before you go are the four words I keep in mind and encourage others to do the same as your business goes global.
Taking your brand global means being willing to take a holistic look at the pre/during and post entry requirements. This will help you launch and grow in a profitable manner. Avoiding pitfalls for global expansion is critical to the success of your growth plans – the Global Market Entry program helps to point out many of the holistic considerations you need to have in mind.”
The WTCA Global Market Entry Program is a fully online program open to all business people. For more information see: www.wtcatlanta.com/academy/
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